The booming economy in Asia, marked by a rapidly expanding middle class and a rise in living standards, is poised to reshape the coffee and sugar industries. With the Asian middle class set to grow from 2 billion people in 2020 to 3.5 billion by 2030, the demand for these soft commodities is projected to skyrocket. Let's explore how the rising living standards in Asia are fuelling a growing appetite for coffee and sugar. A Growing Thirst for Coffee The café culture in Asia has been on the rise, driven by the expanding middle class and increased disposable income. As people embrace the café lifestyle, the demand for coffee surges. With higher living standards, Asian consumers are now able to indulge in higher-quality coffee beans, leading to an increasing demand for specialty coffee varieties like Arabica. This growing appetite for premium coffee beans is driving up market prices. Alongside the café culture boom, there's also a growing interest in brewing coffee at home. The ri...
Will we see heightened coffee prices in the coming months? Climate.gov refers to a forecast on the heavily predicted El Niño phenomenon coming this summer/fall, giving it a 40% chance of a strong El Niño. This phenomenon will have global impacts, but in the case of coffee, Brazil is the most interesting country to focus on. Brazil is the number one country in terms of coffee production, producing about a third of all coffee produced globally. El Niño comes with known effects on the weather, not only concerning temperature, but also precipitation. The southeastern part of South America are usually subjected to heavy rainfalls. What this means for coffee bean farmers in Brazil is that the drying process after harvesting might be delayed, as 90% of the beans are sun-dried in Brazil. However, there are other processing methods that includes hot-air blowers to dry the beans. This will obviously come with a cost as opposed to leaving them in the sun. As Brazil is the largest producer, e...